Has Word 2007 Mashed Up Your Email Marketing? - ConversionRate.com.au 
It would be a good idea to check your next email marketing piece before you click send!
07-mashed-up-your-email-marketing/
Why Followers Who Won’t Purchase Are Important - ConversionRate.com.au 
In this blog post we’re going to look at the importance of reach in your Social Media strategy.
rs-who-wont-purchase-are-important/
Use HTML Emails to Increase Your Conversion Rate - ConversionRate.com.au 
Html emails got a 50% better click through rate compared to plain text emails.
ails-to-increase-your-conversion-rate/
How to boost your conversion rates with shipping - ConversionRate.com.au 
Lack of clarity around shipping is one of the biggest conversion killers in eCommerce.
-costing-you-sales-how-to-boost-your-conversion-rates-w
ith-shipping/
Real Testimonials – Not Blind Faith - ConversionRate.com.au 
Made up testimonials do not belong in professional web marketing.
onials-not-blind-faith/
People remember 50% of what they see and hear and 10% of what they read 
People remember 50% of what they see and hear and only 10% of what they read.
yth-people-remember-50-of-what-they-see-and-hear-and-on
ly-10-of-what-they-read/
Google Website Optimizer is only as good as your ideas 
Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better.
ite-optimizer-is-only-as-good-as-your-assumptions/
Encouraging Trust On Your Landing Pages - ConversionRate.com.au 
Are you having trouble converting your visitors to a lead?
-trust-on-your-landing-pages/
eBay backs down, but was that the strategy in the first place? 
eBay is still forcing everyone to offer PayPal
down-but-was-that-the-strategy-in-the-first-place/
Australian businesses are still spamming Google Maps 
It’s unfortunate that we continue to see Australian businesses choosing to spam Google maps.
businesses-are-still-spamming-google-maps/


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