The Power of LEGO Design 
This article describes the creative process at the LEGO company. It is a fascinating journey behind the scenes showing how tough it is to stay on top year after year in any business.
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Lego Works Very Hard to Survive
This, Part IV of the fascinating Lego story, deals with the methods Lego management uses to make certain Lego products meet with public approval. A fascinating look behind the scenes.
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Lego's Story - Struggle in Denmark
This is Part Three of the Lego story, a story never before told in its complete form. The article tells of the early struggles, the growth and leadership of Lego, and the more recent critical financial difficulties that nearly ended Lego's tradition....
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The LEGO Saga - Part II
This is Phase II of the Lego Story. The first time the full saga of this beloved company is being told in four parts. From the hardships of fires, death and near bankruptcies, we are fortunate to have LEGO with us. Phase III and IV of this series wi...
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The Complete LEGO Story - An Historical Perspective
The Story of LEGO for Christmas and Thanksgiving. This sensitive and complete look at the early years of LEGO is just what Santa ordered as lists are made up, and gifts presented to those we love. Lots of new material never before seen in print about...
The Collectors Among Us
The Collecting Passion: We all have it to one degree or another. Whether it be Lego, stamps, coins, even money.
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International Lego Review - Artists - ToysPeriod
This article reviews some of the best Lego creations of the past several years. ToysPeriod is noted for the variety of information relative to so many topics for which they do not sell products, it's actually refreshing to see them talk about somethi...
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Gold Rushes for Fun - A History
This article tells a fascinating story, one riddled with comedy, adventure and drama; absolute destitution or riches untold for the fortunate few. History made fun as only ToysPeriod's Toy Tech can seem to manage.
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Elements of a Great Toy
This article provides an analysis that I have not seen before. The entire spectrum or field of toys is engaged, and the author attempts to answer the question, "What Makes a Great Toy?" This question is not as easily answered as it at first...
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Lego Case Study Drawing Attention
This story involves one of the world's most well known companies, The Lego Group. The Linda Christas College Doctoral Program has begun a case study aimed at assisting Lego to change its corporate culture so the Company can maintain its number one p...
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