EventsListed.com - Getting Set for the Launch | Event Launch Strategies 
The first thing we do is map out our strategy and list all of the sequences we are going to execute for each strategy so that we end up with a master plan that is a compilation of multiple micro plans that detail each phase of the launch. Its importa...
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The event launch hype cycle | Event Launch Strategies
Typical launches follow a traditional hype cycle with the excitement rising up to launch (where it peaks) and then decreases all the way down until reaching a minimum constant level. There is no limit to the potential amount of revenue you can make o...
launch-strategies/the-event-launch-hype-cycle
Steps to your launch communication - Part 2 | Event Launch Strategies
We’re guiding the prospect through this step by step cyclical process of launching and are using mental triggers to help them make their buy-decision based on impulse or need, or a combination of both.
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Steps to your launch communication - Part 1 | Event Launch Strategies
Events come with so much human emotion, they are all about socialization and word of mouth is the most effective method for marketing a launch. Social media and the use of the internet as a delivery platform creates exponential opportunities for even...
launch-strategies/steps-to-your-launch-communication-pa
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Launch Strategies | Creating scarcity in tickets and merchandising
Creating scarcity implies restricting the supply of the things that you are selling to create a perception of shortage. This becomes even more effective if it is bundled up with a promotional offer, such as a discount or bonuses.
launch-strategies/creating-scarcity-in-tickets-and-merc
handising
Launching events – building a relationship of trust | Launch Strategies
As event managers, we have gone through the extensive cycles of launching shows and parties a great number of times in the past. Interestingly enough, online marketing is closer to real-life situations and emotions than offline promotions. I will ela...
branding/launching-events-–-building-a-relationship-of-
trust
Make everything into an event | Launch Strategies
Every little instance or occasion in our lives is an event. A teleconference meeting with your staff, is an event. A new purchase, is an event. Hearing sad news, is an event. All of these different events make up our life experiences.
the-story/make-everything-into-an-event
Selling yourself short? The business owners paradox | Launch Strategies
Pricing your products or services well is important for business sustainability. If you can artificially create an environment conducive to what your market perceives as “popular”, you can kick-start your club from nothing to being the hottest in a m...
launch-strategies/selling-yourself-short-the-business-o
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Creating high impact launches – with minimum investment | Launch Strategies
For most businesses, launches are important determinants of the future success of a venture. However, if you’re new in the market it’s often difficult to build that level of interest in crowds. Target the early adopters. These people are the first to...
launch-strategies/creating-high-impact-launches-–-with-
minimum-investment
Event Launch Strategies
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