The event launch hype cycle | Event Launch Strategies 
Typical launches follow a traditional hype cycle with the excitement rising up to launch (where it peaks) and then decreases all the way down until reaching a minimum constant level. There is no limit to the potential amount of revenue you can make o...
launch-strategies/the-event-launch-hype-cycle
The steps to a mind blowing launch | Event Launch Strategies
There are many successful ways to launching your events & your products. In the tech sector we’ve seen all kinds of launches. Product and website launch tactics that have been supported by some of the most influential people in internet marketing...
launch-strategies/the-steps-to-a-mind-blowing-launch
Book launch themes | Launch Strategies
The idea is to get creative with your launches and turn them into newsworthy events. Don’t just stick to traditional ways of launching anything. Go out of the way to build a theme that would attract your targeted audience, a theme that journalists wi...
the-story/book-launch-themes
Turn your events into a revolving door | Launch Strategies
To keep up with today’s pace - businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another relaunch or special mini-launches. ...
branding/turn-your-events-into-a-revolving-door
Each event is a brand - Part II | Launch Strategies
People think that when they’re doing a launch the story is about them. This is something you have to get right. Once you understand your ideal prospect’s story, link that story to your brand’s story so that its a perfect fit and see the magic happen.
branding/each-event-is-a-brand-part-ii
Event Launch Strategies
Launch Strategies
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Revolving Door Technique