1.11 - Feasibility Analysis Stage -The idea of an event | Event Launch Guidelines 
Your entire event planning is going to be aligned with your overall launch strategy. I just want to share some resources and tools that you can use to make sure that your launch strategies are benefiting your business.
g-your-launch-strategy
Book launch themes | Launch Strategies
The idea is to get creative with your launches and turn them into newsworthy events. Don’t just stick to traditional ways of launching anything. Go out of the way to build a theme that would attract your targeted audience, a theme that journalists wi...
the-story/book-launch-themes
Segmenting your lists | Launch Strategies
When you are communicating to your lists, its important to send messages that are directly relevant to them. List segmenting is a crucial part of email marketing. You should try to tweak your messages to speak to specific chunks of your list directly...
prelaunch/segmenting-your-lists
It's all about the buzzz.. | Launch Strategies
Having the right strategy for your launches is important for the success of your ventures. You have to make your events news worthy to create the initial buzz. Have stories within stories. A great way to do that is to have interesting themes for the ...
branding/its-all-about-the-buzzz
Never stop building lists | Launch Strategies
Building lists of customers, prospects, attendees, audiences should be a constant process. Once you have people on your lists make sure you start building a strong relationship with them. They are an invaluable part of launching successful events and...
launch-strategies/never-stop-building-lists
Launch Strategies | Creating scarcity in tickets and merchandising
Creating scarcity implies restricting the supply of the things that you are selling to create a perception of shortage. This becomes even more effective if it is bundled up with a promotional offer, such as a discount or bonuses.
launch-strategies/creating-scarcity-in-tickets-and-merc
handising
Creating experiences for your events | Launch Strategies
For organized events, the experience begins from the moment people find out about it, all the way till after the launch. The smoother the flow is, from the start to the end, the more memorable the experience will be.
branding/creating-experiences-for-your-events
Turn your events into a revolving door | Launch Strategies
To keep up with today’s pace - businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another relaunch or special mini-launches. ...
branding/turn-your-events-into-a-revolving-door
Launching events – building a relationship of trust | Launch Strategies
As event managers, we have gone through the extensive cycles of launching shows and parties a great number of times in the past. Interestingly enough, online marketing is closer to real-life situations and emotions than offline promotions. I will ela...
branding/launching-events-–-building-a-relationship-of-
trust
Client relationship tips for event managers | Launch Strategies
Here are some quick tips to help you in maintaining relationships with your customers and prospects. Give options. Show that you care about them. Keep marketing material handy. Never forget your lists.
branding/client-relationship-tips-for-event-managers
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