Managing Food Cost Recession Style 
Two weeks ago, we talked about the futility of managing food cost by compromising quality, reliability, or supplier relationships. (See Food Cost: This Horse Is Lame. Stop Beating Her, Brother…“) Here’s the deal: You shouldn’t be paying more for the...
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Want The Password?
Would you like the password for the prior posts? Sorry. It’s too late. But it’s not too late to sign up to get access to RestaurantCommando.com’s password-protected posts in the future. We post them every time we have something extra exciting to sh...
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How to Pick a Great Name For Your Restaurant’s Email Newsletter
If you listen to any marketers, all you hear is Facebook this and SMS Mobile that. It may seem that email has lost its importance as a restaurant marketing tool. Well, paraphrasing Mark Twain, the rumors about the death of email for restaurant marke...
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Restaurant Coupon Marketing: The 2-For-1 Deal Is Dead
Restaurant coupons are a double-edged sword. Used the right way, they can get you a swarm of new guests. Used the wrong way, they will train your existing customers never to buy your food without a discount. You can hardly surprise anyone with a 2-...
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Grand Opening? Soft Opening?
Lori, a reader from Florida, says she’s opening a restaurant (congratulations!) and asks this: “What is the best to open this restaurant? Grand opening or soft? Have heard arguments for both…” Well, let’s see… The arguments for either one are ...
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Want The Password?
Would you like the password for the prior posts? Sorry. It’s too late. But it’s not too late to sign up to get access to RestaurantCommando.com’s password-protected posts in the future. We post them every time we have something extra exciting to sh...
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Marketing A Restaurant During The Economic Slow-Down: 5 Surprising Restaurant Marketing Lessons From Olive Garden (Darden Restaurants)
A quick story today with a critical take-away for your restaurant business, and an important announcement at the end. Onwards to a story… Last week I decided to pop in on the Darden Restaurants shareholder conference call. When a company like this ...
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Marketing A Restaurant In A Slow Economy (part deux)
This is the second article in the series on how to market a restaurant during the economic slow-down and what a successful concept like Olive Garden does to grow when almost everybody else is shrinking. Loosely based on the information revealed in th...
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Review Of Email Marketing Solutions
Came across a question posted on LinkedIn about email marketing. Omar is asking: I see opt-in email landing pages everywhere and opt-in email boxes on blogs…I would like to put together an opt in landing page and add a opt-in email box to my wo...
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Internet Marketing Business Is Simple
I am going to make it super-simple for you …Today’s lesson may seem too simple.Maybe it is but lest you think it’s not important: This lesson is very possibly the most critical one to your online marketing success.Undoubtedly, you have heard that in ...
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