PART THREE: IN SEARCH OF PROFITS – BUSINESS STRATEGIES FOR TODAY’S MARKET 
As we saw last time, the overall volume of print is in decline and printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins.
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Search Engine Optimization (SEO) or Pay Per Click (PPC)???
SEO (Search Engine Optimization) and PPC (Pay Per Click) both are two different methods for driving traffic to website. SEO is the process of making changes to your website and improving your website visibility on various search engines. On the other...
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Ten Thousand Villages Supports Stores with Web-to-Print
Business Objectives: Business Objectives: Ten Thousand Villages is an exceptional source for handmade gifts representing artisans in Asia, Africa, Latin America and the Middle East. One of the world’s largest fair trade organizations, the compa...
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Ideas that Work: Standing Out from the Crowd
Dave Erlandson, Caslon a PODi Affiliate At the recent PODi AppForum conference, keynote speaker Ken Schmidt spoke passionately about the need to create a compelling message for your business – a message that connects emotionally with prospects and st...
DoubleTree by Hilton Supports Properties with Marketing Resource Center
Business Objectives: DoubleTree by Hilton has more than 250 hotel properties around the world. DoubleTree wanted to simplify procedures to make it easier for properties to order the things they need.
2012 Future-cast: New Directions for Digital Print
The digital printing industry looks to Caslon and PODi for insights into what’s next and what will be profitable in the future. Here are a few of the exciting opportunities we see emerging plus some red flags to watch out for.
Meet Herman & See Personalized Video in Action
Marketing for the AppForum conference gives us the chance to actually try out some of the very exciting technology and new cross media strategies we feature at the event. Last year it was QR codes and augmented reality with our tie-in to the award-wi...
First Look Webinar: Inside AppForum 2012
Come on, come to AppForum – you know you want to. • It’s the first & the best digital print conference • You’ll meet the industry’s winners & innovators • You’ll takeaway tips & ideas to use NOW to build business • You’ll talk to vendors ...
Mercury Online Marketing Dealer Network Solution
Business Objectives: As a leading manufacturer of marine engines, Mercury Marine relies on a network of over 4,500 independent dealers to promote its product line.
Mobile Application Testing at a glance – Part 2
In this second post of our series, we look at the various popular domains being touched upon by the increasing number of mobile applications. Let us start by looking at how consumers are using their mobile phones in US, Europe and Japan.
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AppForum 2012
AppForum 2012 Webinar
AppForum conference
Business Strategies
case study
cross media marketing
Digital inkjet technology
digital print conference
Digital printing
direct mail
Direct Marketing
DoubleTree case study
integrated cross media
iPad Apps
iPhone Apps
Marketing Resource Center
Marketing Service Provider
Mercury Online Marketing
mobile app market
Mobile Application Testing
online marketing
Pay Per Click
personalized campaign
personalized landing page
Personalized Video
PODi
PODi AppForum campaign
PODi AppForum conference
PODi case study
PODi members
PODi’s 2012
PPC
print on demand
printing and marketing services
QR codes
response rate
Search Engine Optimization
Search Engine Result Pages
SEO
Social Networking
software application
Strategic Solution Sale
Vertical Markets
web-to-print
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