The dangers of PDFs 
A lot of businesses don’t realise that there is a hidden danger to their SEO plan lurking on their pages. Even the most innocent of sites may include it. It’s the dreaded PDF file. This file can seem like a nice touch on your pages, but for most site...
Your SEO hosting checklist
Not many businesses realise how much effect their web hosting company has on their site’s search engine optimisation. In fact, most site owners would assume that the ordinary hassles that a hosting company can cause, such as slow downloads and bad cu...
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Is your site usable?
At the end of a successful search engine optimisation campaign, a website should be full of tempting treats for search engine spiders. The right keywords for the company should be in all the right places. Tags should be optimised and fresh content in...
Keep your SEO content human
One of the dangers of SEO is bad wording. When the main expression of search engine optimisation technique is text, the way that text appears can be dramatically altered from its natural state. It can be incredibly subtle, but when you want to keep y...
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Your home page text
Home pages are usually very different from other pages. They are a sort of information hub and introduction to the site, and are there to give you a feel for it. The way you lay out your home page is possibly more important than any other page on the...
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How to use video for SEO
With such an emphasis on text-based content for search engine optimisation, it might come as a surprise to most site owners that video can be an incredibly useful tool for SEO. The benefits video brings to your site may not be as direct as a well-wri...
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Five tips for link bait
Link bait. Everyone uses it, whether they know it or not. Any content you put on your site that attracts links is essentially link bait, although many experts shy away from the term because of the potential negative connotations it has. A smart site...
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Five secret tips for business blogging
Fresh content is a good idea if you’re interested in your site’s continued search engine optimisation. A business blog can be a great idea as part of your SEO plan for this reason. At the same time, business blogs can be hard work, and come with a fe...
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The qualities of truly unique content
There’s a lot of slop on the net. Site owners from all industries, following the advice of their search engine optimisation consultants, have geared up their content output drastically. The unfortunate result in most cases is an increase in words but...
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Blogs: advertising or information?
It can be difficult to find the line when it comes to a blog for a business site. On the one hand, every business naturally wants to push its products, services, and ideas. On the other hand, there are conventions surrounding blogging that make it mo...
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