The dangers of PDFs 
A lot of businesses don’t realise that there is a hidden danger to their SEO plan lurking on their pages. Even the most innocent of sites may include it. It’s the dreaded PDF file. This file can seem like a nice touch on your pages, but for most site...
Your SEO hosting checklist
Not many businesses realise how much effect their web hosting company has on their site’s search engine optimisation. In fact, most site owners would assume that the ordinary hassles that a hosting company can cause, such as slow downloads and bad cu...
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Your home page text
Home pages are usually very different from other pages. They are a sort of information hub and introduction to the site, and are there to give you a feel for it. The way you lay out your home page is possibly more important than any other page on the...
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Six quick ways to sink your SEO
Sometimes, it’s more informative to know how to avoid going wrong than how to get things right, particularly when it comes to SEO. Newcomers often struggle with search engine optimisation due to its broad nature. There are no hard-and-fast rules, but...
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Reputation management: blogging disasters
Picture this: you’ve posted a blog on your site as part of your search engine optimisation campaign. It’s a huge success, and your business is getting some great press because of it. Part of the reason for the blog’s success is because of the interes...
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How to use video for SEO
With such an emphasis on text-based content for search engine optimisation, it might come as a surprise to most site owners that video can be an incredibly useful tool for SEO. The benefits video brings to your site may not be as direct as a well-wri...
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Five tips for link bait
Link bait. Everyone uses it, whether they know it or not. Any content you put on your site that attracts links is essentially link bait, although many experts shy away from the term because of the potential negative connotations it has. A smart site...
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The right questions for SEO companies
When most businesses are first investigating search engine optimization services, it’s likely that they have very little experience with optimisation itself. In this situation, it pays to ask a lot of questions, but exactly what are the right questio...
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Five secret tips for business blogging
Fresh content is a good idea if you’re interested in your site’s continued search engine optimisation. A business blog can be a great idea as part of your SEO plan for this reason. At the same time, business blogs can be hard work, and come with a fe...
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The qualities of truly unique content
There’s a lot of slop on the net. Site owners from all industries, following the advice of their search engine optimisation consultants, have geared up their content output drastically. The unfortunate result in most cases is an increase in words but...
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