Introduction to Using Ning Sites 
I’ve written quite a few articles about the Ning family of social networking sites focusing primarily on social marketing and business networking concepts. In this article I address every type of Ning user.
ng-ning-sites
What is Wrong with Ning 
Nearly a year has passed since my first Ning article, Ning Social Networking Sites. Since then online social networking has taken some exciting twists and turns. MySpace has lost luster, while Facebook and Twitter have become social media darlings. N...
ning
Claiming Your Facebook User Name 
In case you haven't heard, Facebook started giving out real user names. No more gobbledygook! Get yours now.
-name
Why Doesn’t My Website Generate Sales? 
Does your website looks nice but fail to help you meet your web marketing objectives? Lots of effort and expense went into building your site, but your return on investment is marginal or non-existent. Here are possible reasons why your website isn't...
te-generate-sales
Where Does Your Twitter Lead People? 
You may have tried without success to use Twitter as a marketing channel. Many marketers struggle with Twitter for one reason or another. It’s often because of where their Twitter leads. Let me explain.
tter-lead-people
Holistic Web Marketing 
Holistic emphasizes the importance of the whole and the interdependence of the parts. But is not each whole a part of a greater whole? Web marketing is one part of the marketing function, as is offline marketing. The marketing function is one part of...
ing
The Long Tail and Social Media 
The long tail has recently become a major buzzword both in business and online. The long tail concept is rather abstract, so it will help to look at concrete examples from my blogging experience.
ocial-media
Social Marketing for Non-Gurus 
Let's face it. Few people are writers. Even fewer are thought leaders or guru types. What can a "regular" marketer do to stand out and make a strong impression in the social media space?
r-non-gurus
Market Segmentation 
"What's market segmentation?" and "Why should I care?" Did you ask yourself these questions when you saw this topic? If so, I've got answers to share.
et-segmentation


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