The Social Media ROI Obsession 
As a business community, are we obsessed with return on investment? Is our preoccupation with measuring social media ROI counterproductive? In this article I look at social media from what might be a novel perspective. I hope to convince you that so...
i-obsession
7 Questions to Ask BEFORE Signing Up for Social Media Training
Another social media university, social media academy, guru or training program surfaces online nearly every day. Do we need these social media training programs? Are they worth our time and expense?
before-signing-up-for-social-media-training
7 Tips for Winning the Social Media Marathon
Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build.
on
What is Wrong with Ning
Nearly a year has passed since my first Ning article, Ning Social Networking Sites. Since then online social networking has taken some exciting twists and turns. MySpace has lost luster, while Facebook and Twitter have become social media darlings. N...
ning
The Long Tail and Social Media
The long tail has recently become a major buzzword both in business and online. The long tail concept is rather abstract, so it will help to look at concrete examples from my blogging experience.
ocial-media
Social Marketing Insight
Social media marketing requires a markedly different mindset than traditional print, broadcast and direct mail marketing — or even PPC or e-zine marketing that use online media.
sight
Top 10 Social Marketing Challenges
Marketers need to add social media to their repertoire. The are the top ten challenges that early adopters of social marketing will likely grapple with.
ting-challenges
Web Developers Don’t Know Social Media
Web developers organize information and design web sites with great visual appeal. However, web developers aren't experienced Internet marketers or copywriters.
-know-social-media
Devouring Social Media One Bite at a Time
So many social media sites, so little time. What can we do to move forward yet avoid becoming overwhelmed? I show how a stepwise approach to the problem creates incremental success.
te-at-a-time
Online Social Networking
Thought-Provoking Articles about Business Networking, Social Media Marketing and Success Factors.
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