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Unconventional Web Traffic Generation Tricks: Four Shady Practices for Attracting Web Visitors 
There are web traffic generation practices that aren't exactly unethical but somewhat shady. These can either be avoided or employed intelligently.
http://e-commerce-marketing.suite101.com/article.cfm/un
conventional-web-traffic-generation-tricks
conventional-web-traffic-generation-tricks
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Maximizing Pay-per-Click Advertising Conversion: Landing Page Optimization for PPC Advertising Success
Internet advertisers can boost their conversion rates if landing page optimization tactics are employed.
http://e-commerce-marketing.suite101.com/article.cfm/ma
ximizing-pay-per-click-advertising-conversion
ximizing-pay-per-click-advertising-conversion
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