A site of a different colour 
The choice of colours for a site often takes a back seat. When it comes to search engine optimisation, colour chose is usually passed by because the site already exists.
colour/
The 1-2-3 of headings
Headings are one of the basic areas for SEO, but they are also one of those areas that can be hard to get right. Much of the success of your site rests on the quality of your headings.
ings/
Crafting titles: learn from the best
When you want to learn a specialist skill, who do you think is the right person to go to? You could go to whoever offers a course in that particular subject, but often specialist courses are hard to come by.
itles-learn-from-the-best/
Can you survive on natural links?
No site can survive in SEO terms without links. It's not usually possible to make absolute statements when it comes to search engine optimisation, but this is one that you can.
e-on-natural-links/
The power of the serial
Serialised content is a very old-fashioned idea. In Victorian times, newspapers frequently added something a little extra for their readers by publishing new works one chapter at a time.
l/
10 things seasoned SEOs should know
SEO pros get into habits, just like the experts in any other field. The trouble with habits is that they can sometimes be detrimental to good working practises.
easoned-seos-should-know/
Beware the peripherals
'Don't sweat the small stuff' is advice often provided, both personally and in business matters. Often, the smaller things in life tend to take care of themselves.
peripherals/
Can you afford a social media campaign?
Peer pressure is a powerful thing, and it has led to some site owners jumping into social media when they're not really prepared for it.
fford-a-social-media-campaign/
Popular content needs a strategy
So, you've got the best internet article ever written about to go on your pages. Forget regular internet content, this is prize-winning, audience-pulling stuff.
a-strategy/
How to dismantle your competitors
The analysis of competitor sites is something that should be carried out as part of your initial search engine optimisation preparation.
antle-your-competitors/
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