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A Name Is A Name, Right? Wrong! 
By owning your own domain name, and hosting your site independently of the main vendor you can build all of the benefits of brand recognition, buyer confidence and perhaps most importantly, help your customers find you the next time they are shopping...
http://www.affiliatealert.com/2008/07/a-name-is-a-name-
right-wrong/
added by affiliatealert, 3 months 11 days ago
right-wrong/
