Small Business Advertising Tips - Groupon is an Advertising Platform 
Groupon is an advertising platform especially for small businesses and not a sales site. You read that right. Groupon is all the rage and many small businesses have been wanting to join the party because of what seems to be clearly a sales generating...
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Small Business Advertising – Advertising Copywriting Tips Part 1
Advertising copywriting tips is one of the topics that is so hard to write because there have been many attempts to write about this in the past. Type the topic on Google and you will have at least 40 pages of write ups about this. It is also somethi...
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Advertising by the Numbers – Important Data on Advertising Part 2
Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consum...
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Advertising by the Numbers – Important Data on Advertising Part 1
Advertising by the Numbers is one of the favourite topics of the whole advertising industry because of the sheer number and quality of insights you can get when you see the numbers and when you interpret the numbers right. The good news is that numbe...
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Advertising Basics – Understanding Media Planning and Buying
Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a...
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Advertising Agency – What We Should Learn From An Advertising Agency Set Up
What we should learn from an advertising agency set up is how they are able to maximize the potential of every person in the office. In maximizing the potential of every person, they are also able to allow a free flow of ideas, exhaust the potential ...
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Retaining Customers – How Santa Claus Advertises to Retain Customers (Part 2)
Here is part 2 of How Santa Claus Advertises to Retain Customers. We printed the part one yesterday and just click here to review that. Just as a review though, here are the major points: Be Consistent, Make your message and look stand out from the r...
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Retaining Customers – How Santa Claus Advertise to Retain Customers (Part 1)
If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know...
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Direct Mail Marketing – Important Facts and Statistics About Direct Mail Marketing
Here are some important facts and statistics about direct mail marketing. The Direct Marketing Association (DMA) released the 2010 Response Rate Trend Report with some important facts on the market’s response rate on direct mails, formats of direct m...
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Understanding the Class A Market – How to Advertise to the Upper Class Market
Learning how to advertise to the upper class market is perhaps more difficult than learning how to advertise to the lowest segment. At least you know the lower classes watch TV, they flip through magazines and they check their facebook accounts every...
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