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Building Online Community – Adidas Tofomatic

Today’s buzzword so it would seem and big brands are all too conscious of this, pervading many a campaign. Thanks to this new approach, there is hardly any major brand not willing to attempt to involve their consumers in some “fun”. Adidas - 1,500 pe...

http://blog.revolver-pr.co.uk/2010/12/the-online-commun
ity/
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Tags: adidas | adidas tofomatic | brand awareness | brand image | campaign | Digital PR | microsite | online campaign | online community | social community | social networks | video | viral video | blogging
first added by RevolverPr, last updated 1 years 5 months ago