Measuring the cost associated with changing advertising agencies

Tags: trinityp3 | switching advertising agencies | hestbaek consult | agency search | agency solutions | dan hestbaek | strategic management | dan hestbaek hestbaek consult | agency selection | agency switch | agency switch costs

A story that is not really about advertising agency remuneration, but could be

Tags: commission system | trinityp3 | darren woolley | agency solutions | performance based remuneration | agency compensation | remuneration models | agency remuneration

Top ten tips on bridging the digital divide for marketers and agencies

Here are ten suggestions for evolving a partnership between client and agency to maximise a clients business in the digital age.

Tags: trinityp3 | Digital Media | marketing communications | agency solutions | argedia | social media

ANA Marketing Financial Management Conference

The final day of the ANA advertising conference ended with presentations on the challenges confronting the CFO and the CMO managing global marketing and the difficulties in managing agency remuneration.

Tags: agency compensation | agency remuneration | financial management | darren woolley | trinityp3 | david beals | value based compensation | global marketing

The worst agency scope of work I have seen

Imagine my surprise and horror when asked to review a current agency contract worth several million dollars and found the following:

Tags: agency solutions | agency compensation | darren woolley | trinityp3 | strategic management

Florida – Day 1

A summary from the first day of the ANA Advertising Financial Management Conference in Boca Raton - Procurement management.

Tags: financial management | agency remuneration | darren woolley | trinityp3 | marketing procure ment | spire worldwide

Is your agency a supplier or a partner?

Darren Woolley looks at current advertising agency remuneration models used to work out if they reflect a supplier relationship or partnership.

Tags: Advertising Agency | agency remuneration | agency solutions | strategic management | trinityp3 | remuneration models | advertising agencies | agency compensation | supplier relationship | value based remuneration

Media buying requires advertisers to outperform the market

Tags: agency compensation | marketing and advertising | media inventory | Media Buying | media agencies | media market | darren woolley | strategic management | trinityp3

Adforum Summit Paris April 2012 : The added value of communication agencies?

Tags: adforum summit | communication agencles | communication agencies | trinityp3 | paris | florence garnier | Digital Agency | strategic management | agency remuneration | publicis | agency solutions | marketing first forum | fullsix

The problem with transparency in media agencies is due to the agency remuneration models used

The current agency remuneration model is unsustainable. Demands for lower cost from media agencies, driven by marketing, has seen media agency fees drop globally.

Tags: strategic management | agency remuneration | agency compensation | agency solutions | Media Buying | media planning | media agencies | darren woolley | trinityp3 | marketing and advertising