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Social media a brand management must

In 2011, more than 1 million Barbie fans voted online to determine Barbie's next career for its "I Can Be" line of dolls.This level of reach and consumer interaction, driven through social media platforms like Facebook and Twitter, earned t...

http://www.postcrescent.com/article/20120206/APC03/2020
60424/Dana-Kohlbeck-column-Social-media-brand-managemen
t-must?odyssey=nav|head
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Tags: APC-Business | postcrescent.com | Appleton | Wisconsin | News | local news | headlines | stories | world news
first added by splatforms, last updated 3 months 27 days ago