Email marketing best practices: Tips to avoid offending your subscribers 
LSA Global Customer Service Training and Best Practices
54% surveyed said they'd give up their memberships in Loyalty Clubs if they had a negative product or service experience.
rvice-training.asp
Consultative Selling Training Best Practices
Best practices in Consultative Selling Training is a collection of Published Insights, Research, Workshop Best Practices and Success Stories describing the numerous benefits to any organization that seeks to invest in its leaders and gain a source of...
The Updated Ogilvy Social Media Engagement Code
First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not somethi...
d-ogilvy-social-media-engagement-code.aspx
The Conversation Chasm
Something I’ve been mulling over for a while was solidified over the course of several recent conversations with my colleague, Alan Kercinik. It has to do with the way brands traditionally launch a product/service versus a more optimal approach that ...
sation-chasm.aspx
Want a Sure-Fire Way to Make Better Cold Calls? - Appointment Setting Blog
Tips and best practices, plus examples on how to write a cold calling script.
We Are Global Digital/Social Consultancy of the Year!
Happy Friday! Yesterday in Lisbon at the Global Sabre Awards, Ogilvy’s 360 Digital Influence team won the THE GLOBAL SABRE FOR OUTSTANDING DIGITAL/SOCIAL CONSULTANCY! Winning what we see as the top honor in the communications field is hugely upliftin...
bal-digital-social-consultancy-of-the-year.aspx
Social Media Measurement Pitfalls
image by John Moore a.k.a. @BrandAutopsy On a panel last week for a WOMMA event at Chicago’s Social Media Week, I had the pleasure of sitting with Keller Fay’s Ed Keller, Brains on Fire’s Robbin Phillips, and Social Media Today’s Robin Carey to discu...
ia-measurement-pitfalls.aspx
How to Cold Call to Generate More Leads
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