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Improving Validity of market research

A good research practice is to collect secondary data and analyze it completely before analyzing primary research data. This is because primary data addresses the issue at hand, unlike secondary data which is used to analyze all the other ‘re...

http://resources.ipott.com/gogoal/improving-validity-of
- market-research/
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Tags: bias | corroboration | denzin | exploratory | framework | market research | primary | secondary | social theory
first added by Mita182, last updated 3 months 27 days ago