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Market Research

Market research may be defined as a systematic and objective identification, collection, analysis and dissemination of information required in understanding and predicting market preferences and trends from the perspective of a product that is either...

http://resources.ipott.com/gogoal/2012/02/03/market-res
earch/
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Tags: bias | ethnography | grounded theory | market research | population | primary research | qualitative
first added by Mita182, last updated 3 months 29 days ago