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The Making Of Heineken's Amazing Soccer Swindle [VIDEO] permalink
Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game in an epic show of guerrilla marketing .
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Tags: Heineken | Soccer | Real Madrid vs. AC Milan | guerrilla marketing | News | Web 2.0 | social media | social networking | web
first added by mbolleemlm, last updated 1 years 10 months ago
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URL: http://mashable.com/2010/03/16/heineken-guerrilla-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
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