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Search engine optimisation – what not to do permalink
A sort of arms race goes on between Google and unethical or ‘black hat’ search engine optimisation companies. The latter finds a loophole and the search engines close it- often penalising those sites that are exploiting it unethically- and the cycle goes around again. Algorithms change almost every day.
first added by markaddison2, last updated 1 years 11 months ago