� MAPEI, global leader in the production of adhesives, sealants and chemical products for buildings, has announced that it has recently launched its new concrete admixture product line that has been specifically developed to help address technical and efficiency issues in the concrete industry, especially in the UAE where a 40 per cent cut in concrete production has driven the industry to focus on maximising efficiency. MAPEI revealed that the new concrete admixture product line could also help to produce "greener" concrete as it minimises energy use during mixing, application and finishing and reduces cement and water content, resulting in lower carbon footprint. � Aside from complementing the growing focus on sustainable development in the region, MAPEI disclosed that the new admixture product line features special properties that make it a perfect match for the region's demanding climatic conditions. To support its expanding market base, particularly in the UAE, MAPEI also